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Privacy Policy

The personal data manager is AGS Trade s.r.o., registered IČ: 27616169, seat of the company at Krejnická 2021, 14800 Praha - Chodov, which is also an ecommerce provider www.actionshop.cz. It focuses on the sale of airsoft equipment. AGS Trade s.r.o. does not collect and collect any personal information that users of the server will not voluntarily provide through queries and contracts, except for the data they receive through cookies and tracking signals when a prospective customer goes through a website.


Why do you collect my data?

All personal information you provide us when completing our order forms or other forms is required for the proper performance of the agreement we conclude or intend to close. This is a purchase contract that is closed by remote (distance) means. Such processing is lawful on the basis of Article 6 (1) (b) Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data.

We collect the remaining data for marketing purposes for the purpose of our targeted offer of our products and services, or for statistical purposes, to visit our site. We need this information so we can get back to you with new offers, events, or let you know about newly offered products or services. Such processing is lawful on the basis of Article 6 (1) (f) Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data.

In this context, we would like to remind you that you also have the right to object to the processing of data that has been processed as a legitimate interest of the controller pursuant to Article 6 (1) (f) Regulation (EU) No 2016/679 of the European Parliament and of the Council.


How do you collect my data?

We collect the data only if you provide it yourself by filling in order forms or other forms, you submit it to us from third parties who fill in the forms automatically (signing in via Facebook, logging into a Google account, etc.). These are the data we need to conclude and execute a sales contract, or for any disputes that may arise from the purchase contract.

Another category of data we use for marketing purposes is based on cookies, Google Analytics, Facebook Pixel or other tracking signals when you are on our website at www.agstrade.cz, www.actionshop.cz.

In all cases, personal data is automatically processed. In individual cases (contacting a particular customer for the purpose of specifying goods, solving complaints), we can process your personal information manually. In connection with the use of Google Analytics (for statistical purposes of site traffic) and when storing cookies, automatic processing of personal data is always performed.

We make every effort to protect personal information that we receive from you (whether from clients or visitors). Personal information that you provide us is stored on our workstations, which are restricted access and are located in secured areas.

You can opt out of and collect information to target your ads at http://www.aboutads.info/choices or http://www.youronlinechoices.eu/.


What are cookies and are you using them?

When you visit our website, you may be notified of how and why we use certain cookies, and we will offer you the option of accepting a specific cookie.

When you receive this option, a small amount of information can be stored on your device. These are small text files known as "cookies" and "anonymous identifiers", which can be a random string of characters used for the same purpose as cookies.

Cookies are used to increase the productivity of websites and products, tailor advertising tailored to your interests, and enable certain features of websites or products.


How do cookies work?

In general, different types of cookies are used to serve different purposes. The most common types are:

Analytical cookies
These cookies are used to collect information about how to use your website. We use this information to improve our site and to monitor its performance. Cookies collects anonymously information about your activity on a website, where you came from on our website, and the pages you've visited.

Technical cookies
These cookies are necessary for the proper functioning of certain areas of the website, such as the functioning of e-commerce, the offering of products, etc. This category includes both relational and permanent cookies. Without these cookies, our site would not work properly, or at all. Therefore, these cookies are always used, regardless of user preferences.

Third-party tracking cookies
These cookies serve to collect information about how you use our website, what keywords have brought you to our site and which websites you have visited, and how you've accessed our site.

Third-party feature cookies

These cookies allow you to incorporate third-party features such as visitor response forms or social networking icons that allow visitors to share content on the web page.


What data can I identify you collect?

in the case of a number of other companies, we also collect some personal information that we can identify you. This is your first and last name, date of birth, age, IP address, delivery address, other contact address or address of your permanent address, contact details, ie your email address and phone number and your payment details. We collect this personal information only if you provide it to us yourself. We collect them if you contact us with your interest in the goods offered to us or at the conclusion of the contract - usually in an automated way by filling in the order form on our website.


You share my data with third parties?

In fulfilling the contract we provide necessary personal data to third parties such as carriers , payment gateways etc. We require them to handle these data discreetly and not to use them for other purposes.

Other personal data processors are:

  • Praguebest s.r.o. – an e-shop license provider
  • Altus Software s.r.o. – provider of the Altus Vario accounting and storage system
  • Trigis – informační systémy s.r.o. – technical support for Altus Vario
  • Smart Selling a.s. – Application Provider for Sending Business Messages
  • Smartsupp – Live chat for web sites
  • Carriers - GLS, Zásilkovna, Česká pošta, or others that use only exceptionally
  • Google analytics
  • Facebook
  • SMSbrána s.r.o.

Alternatively, other providers of processing software, services, and applications that are not currently used by the company.

As part of the business terms of AGS Trade s.r.o. is a provision which provides that personal data may only be used by the above listed companies for the proper functioning of the service, direct communication with the ordering party and for the statistical needs of the provider and also the provision that the above company never provides personal data to a third party.


What rights do I have with my data?

Do you have the right to ask us to tell you what personal data we are processing about you, for what purposes, how and who is processing for us.

You can always ask for access to your personal data, your personal data has been updated, corrected, or deleted (provided this does not affect the performance of the contract).

If you do not request the removal of your information, we may store it for as long as necessary for the performance of the contract, and then for as long as legal conflict arises from our contractual relationship. As for data stored for marketing purposes, these may be retained for as long as you may be offered services.

If you are no longer interested in our e-mail newsletters, business offers, newsletters, and other information, you can unsubscribe them at any time in the appropriate e-mail.

You also have the option to file a complaint with the Office for Personal Data Protection.


How can I contact you?

If you have any questions about these policies or any of the above information, please contact us at info@actionshop.cz. You can also contact us at AGS Trade s.r.o., Krejnická 2021, 148 00 Prague - Chodov.